• Luisa Santos | Lulu's Ice Cream

    Ancestry: Born in Bogata, Colombia and raised in Miami
    Residence: Miami, FL
    What Should Know:

    During her senior year at Georgetown, Luisa discovered liquid nitrogen’s potential to revolutionize the ice cream experience. Merging her passions for sustainable, value-driven business and a mission to reinvent the way America thinks of ice cream, she decided to launch Lulu’s. She began by hosting an ice cream pop-up shop at various events on and off campus and later hosted a weekly stand at the Georgetown Farmer’s Market.
    In November 2014, Lulu’s won The Startup Hoya Challenge Rocket Pitch, an elevator pitch competition held as part of Georgetown Entrepreneurship Day. At the Hoya Challenge Entreprelooza Luisa took home first place for a commercial track business, a People’s Choice Award and Student Entrepreneur of the Year. (Lulu’s Ice Cream

    Link Sources

    Quote: https://www.forbes.com/sites/viviannunez/2017/06/05/how-this-latina-turned-the-ice-cream-she-made-in-her-dorm-room-into-her-full-time-career/#53a7687f6b2d
    Photo: http://www.lulus-icecream.com/our-story/
    Additional Sources: http://www.miaminewtimes.com/restaurants/luisa-santos-shares-lulus-sweet-success-with-employees-8069813


    The Latinas Equal Pay Day Commemoration Project features women with Hispanic or Latino ancestry who have leadership stories to tell and aims to inspire other women with a mission to close the pay gap.


    1. [Sherman, Erik. “For Latinas, the Lifetime Gender Wage Gap Is More Than $1 Million.” Fortune, 4 Apr. 2016, fortune.com/2016/04/04/latina-wage-gap-1-million/.] 2. [Obando, Andrea. “Tackling the Latina Wage Gap.” Equal Rights Advocates, 1 Nov. 2016, www.equalrights.org/tackling-latina-wage-gap/.] 3. [Vogtman, Julie, et al. “Fair Pay for Latinas Requires a Fair Minimum Wage.” NCLR, National Women's Law Center, July 2015.] 4. [Kelly, Mary Louise. “Why Latina Women Are Earning Significantly Less Than White Men.” NPR, NPR, 16 Oct. 2016, www.npr.org/2016/10/16/498135745/why-latina-women-are-earning-significantly-less-than-white-men.] 5. [Fisher, Milia. “Women of Color and the Gender Wage Gap.” Center for American Progress, 14 Apr. 2015, www.americanprogress.org/issues/women/reports/2015/04/14/110962/women-of-color-and-the-gender-wage-gap/.]

    Lean In Women of Color is an independent organization, affiliated with LeanIn.Org, which works closely with Lean In.Org to further its mission, and is licensed by LeanIn.Org to use the ‘Lean In’ name.